Green Gone Wrong

“Well written and exhaustively reported.”

New York Times

“The climate crisis is far too urgent to squander another decade on false solutions. This carefully researched, deeply human, and eminently sensible investigation arrives just in the nick of time. Let’s hope it inspires a radical course correction.”

–Naomi Klein, author of The Shock Doctrine


Green Gone Wrong

While world leaders respond to dire environmental ills with one derisory greenhouse gas cap-and-trade proposal after another, growing numbers of consumers are taking the cause into their own hands. Part fashion, part reaction, a popular movement to reduce the average person’s “carbon footprint” has officially arrived.

As individuals turn to environmentally responsible forms of consumption, a new dynamic green marketplace has exploded in the West: the trade in organic food has continued its surge despite the economic downturn; hybrid automobiles and biofuels are now in full production; and an increasing number of companies offer the service of neutralizing consumers’ CO2 emissions. Implicit in these efforts at “going green” is the promise that global warming can be stopped by swapping out dirty products for “clean” ones, with little disruption to daily life. But can earth-friendly goods really save the planet?

This far-reaching, riveting narrative explores how the most readily available solutions to environmental crisis may be disastrously off the mark. Rogers travels the world tracking how the conversion from a “petro” to a “green” society affects the most fundamental aspects of life—food, shelter, and transportation.

Green Gone Wrong takes the reader into forests, fields, factories, and boardrooms around the world to draw out the unintended consequences, inherent obstacles, and successes of the products and practices that pledge to remedy today’s environmental woes. Reporting from a large-scale export-driven organic farm in Paraguay, a super low-energy “eco-village” in Germany’s Black Forest, biodiesel plantations in the slashed and burned rainforests of Borneo, and drought-plagued Southern India where trees are being planted to offset carbon emissions in the United States and Europe, Green Gone Wrong pieces together a global picture of what’s happening in the name of today’s environmentalism.

Expertly reported, Green Gone Wrong speaks to anyone interested in climate change and the future of the natural world, as well as those who want to act but are caught not knowing who, or what, to believe. Rogers casts a sober eye on what’s working and what’s not, fearlessly pushing ahead the debate over how to protect the planet.